How to showcase the printing capacity of HP cartridges, create an online activation, produce video content, generate a buzz, and do all of this using just one simple billboard?
Fiap
Copa de Ibero América (Grand Prix) - Mega Print - HP
Gran Sol de Iberoamérica - Mega Print - HP
Gold –Mega Print – HP (Promo)
Gold – Mega Print – HP (Via Pública)
Bronze – Mega Print - HP
Bronze –Mega Print – HP
Cannes 2014
Outdoor - Shortlist
CCSP 2014
Outdoor - Mídia Exterior
Bronze
Megaprint AlmapBBDO HP
Copa de Ibero América (Grand Prix) - Mega Print - HP
Gran Sol de Iberoamérica - Mega Print - HP
Gold –Mega Print – HP (Promo)
Gold – Mega Print – HP (Via Pública)
Bronze – Mega Print - HP
Bronze –Mega Print – HP
Cannes 2014
Outdoor - Shortlist
CCSP 2014
Outdoor - Mídia Exterior
Bronze
Megaprint AlmapBBDO HP